I've just started reading this as my bed-time book and (thus far at least) it's a really good read with a lot of relevance to our studio themes..."Faith in Fakes", as you can see opposite, is its subtitle.
So far it has been dealing with issues of authenticity, has touched on theme parks and our concepts of reality. Can recommend it!
See:
http://martucci670umd.blogspot.com/2008/04/umberto-eco-travels-in-hyper-reality.html for a good synopsis of the book (I've not yet read enough to do it justice!).
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